Leslie Thompson
L.Thompson.1@research.gla.ac.uk
Research title: Interrelationship Between Marketing Modelling Applications
Research Summary
Leslie's PhD research in Marketing focuses on the global dominance of the search engine industry, from a consumer-centric viewpoint.
The objective is to determine how user behavior, perceptions, and preferences contribute to, and maintain market leadership, in this competitive global sector. Leslie's research outcomes will enhance and advance theoretical understanding, by creating and validating a conceptual framework, that explains consumer choices and behavior in the search engine market.
The research findings will offer practical recommendations and data-driven insights, to inform policymakers and regulators in the digital industry.
Supervisors
Grants
James McCune Smith Scholarship 2023
Conference
2024, June 24-25. James McCune Smith Annual Conference – Research Presentation. James McCune Smith Lecture Theatre, University of Glasgow, Scotland, UK
2024, March 14. First-Year Study Day – Poster Presentation. Exhibition Space, Advanced Research Centre (ARC), University of Glasgow, Scotland UK
Additional Information
Leslie is working towards his PhD in Marketing at the esteemed Adam Smith Business School (ASBS) at the University of Glasgow in Scotland, UK. His research interests align with the academic community at ASBS and the Marketing Cluster Research Group.
The school provides access to leading experts and resources, creating a supportive and intellectually engaging environment for Leslie's doctoral studies.
